Go on, admit it. When you complete a web-form with your name, email, phone and eleven other fields of personal information to download something, you know your phone will ring.

It may take 2 minutes or two days, but you know a salesperson or telemarketer will be calling you. You can almost guarantee they will now begin peppering your inbox with emails about their product or service. Ready or not, here we come.

Most digital marketers consider these the core tactics of “engagement” and “demand generation.” We disagree.

And if you too breathe a sigh of resignation when you submit your personal information on a website or social platform, your probably not ready for telemarketing to start ringing your phone to identify and document your lead score.

Let’s be real – digital prospects don’t want to talk to you until THEY decide, and depending on the complexity of your business offerings, they may not want to speak to a sales person until they are 50%-60%-70% into their discovery process.

Developing digital relationships is hard and customer engagement rules have changed. That’s where we can help.